In Oxford, a third of children have tooth decay. A third of Year 6 children are overweight. And half of adults are overweight.

We need to make it easier for people to choose healthy options, starting with sugar!

Many of us are consuming too much sugar, and this is increasing levels of tooth decay, obesity and Type 2 diabetes. The recommended daily intake of free sugar* is a maximum of 7 teaspoons for adults and 5-6 teaspoons for children. *Free Sugar is sugar added to food by the manufacturer or at home, as well as sugar naturally present in honey, syrups and fruit juices. It does not include sugar naturally present in milk, whole fruit and vegetables.

In the UK, children are having three times as much sugar a day as the recommended amount. Adults are having twice as much.

SUGAR SMART for Businesses

Do you run a restaurant, café, canteen or catering business keen to offer healthier options? Are you an employee who would like to make healthier choices at your workplace? If the answer is yes, we’d like you to fly the SUGAR SMART flag and pledge to help everyone eat and drink more healthily in Oxfordshire. Complete at least three actions to get awarded a Golden Teaspoon.

SUGAR SMART for Educational Settings

Are you a teacher, parent, pupil or student at a college, school or early years setting? Complete a short self-assessment and make a pledge to become a SMART School or Setting.

What does it involve?

We’ve teamed up with the Jamie Oliver Food FoundationSustain and Sustainable Food Cities and are working in partnership across the city to look at how we can improve sugar consumption at home, in schools, in work and in shops, restaurants, cafés, vending machines and takeaways. We need your help to make this happen.

It’s easy to sign up and join 12 flagship businesses and organisations in Oxford who have already fulfilled three or more of their SUGAR SMART pledges and were awarded a Golden Teaspoon. Examples of their pledges include:

  • Promote free tap water
  • Make healthier options more visible
  • Adopt a traffic light sticker system on canteen/café drinks menus
  • Make 80% of drinks offered sugar free
  • Display sugar content information on vending machines
  • Introduce a 10p sugar tax on sales of sugary drinks in canteens/cafés, to go to a children’s health fund

Free SUGAR SMART Resources

Find more sugar facts, diet tips, smart food swaps and a wealth of resources from the following websites:

For children and families

Change4Life Food Scanner

For everyone

For businesses and organisations

Resources for Schools, Colleges & Early Years Settings

SUGAR SMART Assembly template presentation

SUGAR SMART School Debate template

Individual SUGAR SMART challenge worksheet

Self-assessment and planning template for schools or for early years settings to help you plan your SUGAR SMART pledges and actions

More free resources to support you with your pledged actions are available when you sign up to the national SUGAR SMART dashboard:

What do you think?

What should be done to help everyone eat and drink more healthily in Oxfordshire? Should free drinking water be more readily available in cafés? Should canteens offer healthier options? Should restaurants provide a traffic light system on drinks? Or maybe there’s nothing that needs to be done?

Join the Great Sugar Debate online survey and make your voice count. Complete The Great Sugar Debate Online Survey before January 2021 to Have Your Say and be in with a chance to win a £25 High Street Voucher.

65.6% were very concerned about the amount of sugar in our food and drinks

Find out more about the background of the SUGAR SMART Oxfordshire campaign and the results of the 2017/18 Great Sugar Debate public survey on our blog.

Who’s been awarded a Golden Teaspoon in Oxford?

Since 2018, the following flagship businesses and organisations have been awarded a Golden Teaspoon for their SUGAR SMART commitments:

  • Unipart Group
  • The King’s Centre
  • Turl Street Kitchen
  • Town Hall Café
  • Oxford University Hospitals NHS Foundation Trust
  • La Cucina Oxford
  • Rose Hill Primary School
  • Lady Margaret Hall
  • Fusion Lifestyle Leisure Centres
  • Oxford City Council
  • Beyond Ordinary Food Cafés, run by Compass Group at the University of Oxford
  • Barton Neighbourhood Centre Eatwells Café

Who’s involved?

Good Food Oxford Logo rotated
sustainable food places logo

SUGAR SMART Oxfordshire is a campaign by Good Food Oxford, Oxford City Council, Cherwell District Council, West Oxfordshire District Council, South Oxfordshire District Council, Vale of White Horse District Council, Oxfordshire County Council, Community Dental Services Oxfordshire, Oxfordshire Clinical Commissioning Group and Oxfordshire Workplace Wellbeing Network

Find out more about Good Food Oxford

If you require more support or want to get in touch you can email us at